Question

Topic: Taglines/Names

Tagline For A Sanitary Napkin

Posted by Anonymous on 10/2/2011 at 5:39 AM ET 250 Points
hi,

we are going to launch for a sanitary napkin. But this is not just an ordinary napkin that girls use. This napkin has a different technology unlike cheap napkins.

This eases dysminorrhea, much comfortable and is a thin napkin that can be used longer.

You can check this website because the features and benefits are the same.

https://www.winalitepro.com/love-moon-sanitary-napkins.html

Thank you in advance for your creative help.

regards all,

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RESPONSES

  • Posted on 10/2/2011 at 8:27 AM Accepted
    It depends on where you're going to market this product and who is in your primary target audience. If your product really eases dysmenorrhea you will need to meet any requirements for advertising medical devices and supporting your claims.

    We'll also need to know the trade name of the product before we deal with the tagline. This is a very sensitive category, as you know, so it's critical that every word be pretested among your target audience for both positive and negative reactions.

    I spent several years as VP-Marketing for a US-based FemPro marketer, so I've been through this drill many times. You need experienced outside assistance -- both for copy and for legal guidance. Don't try to do this on your own or with marketing assistance based on experience in other categories. This one is truly unique.
  • Posted on 10/2/2011 at 10:08 PM Author
    Thanks for the comment.

    Im really sorry, i cannot disclose the brand name.

    The sanitary napkin has an antibacterial that is very much important for women as part of the hygiene. Then it gives much comfort, prevents odor, and refreshes the feeling when using the napkin since it has an anion technology, which will take away the negative ion.

    I hope with these few benefits, you can help me make a tagline, a suggestion that incan consider.

    Thank you.

  • Posted on 10/3/2011 at 7:38 AM Moderator
    As I'm sure you can appreciate, it's impossible to develop hard-working taglines without first knowing the brand name.

    It's understandable that you can't share the brand name, but that means we are "shooting in the dark" when it comes to the tagline.

    Can you tell us WHERE your target audience is and what brands they are using now?
  • Posted on 10/4/2011 at 10:32 AM Accepted
    Focus on antibacterial protection:
    Purely Comfortable. Purely Confident. Purely [Brand]
    Pure Protection.

    Or focus on your multiple benefits
    All-in-one protection
    The worry-free wonder
    Everything you need for complete protection
    Worry-Free Protection
    All day freshness.
  • Posted on 10/4/2011 at 7:13 PM Member
    Or you could also focus on your uniqueness:

    Revolutionary Protection. Only from [brand].
    Nothing works better
    When you want the best
    You'll never go back
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