Question

Topic: Taglines/Names

Brand Name For Diaper Category?

Posted by basit khan on 10/3/2011 at 8:52 AM ET 500 Points
Dear All,

My name is Abdul Basit from Pakistan. Here I would like to tell you very briefly that my company has decided to launch a Diaper as "Brand".

On the first place we decided to name a Diaper "Peekaboo" Brand but after the consensus through a Group Discussion we found out a -ve remarks over the mentioned brand name.

We are again having an extensive brainstorming sessions to come up to some such a brand name which could easily be call out and recall of a brand.

If anyone of you can suggest with such brilliant names pls do! your feed back is very important to me.

If you would further require any more details please let me know. ill be more than a glad to answer you.

Appreciate over your response.

Regards,

Abdul Basit.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by basit khan on 10/3/2011 at 8:57 AM Author
    We do have an options like

    * Cuddlies
    * Gigglers

    However our target market is SEC B, B+C.

    where as the price is very competitive keeping in mind the price variance accordingly.

    The Quality is very good better then other brands available in the market.

    fingers crossed to have better suggestions.
  • Posted on 10/3/2011 at 9:34 PM Accepted
    Your price is the ultimate expression of what you think the product is worth. If you really think it's better than other products on the market, and you believe it has greater value to your customers, then why is it priced competitively? Doesn't that send the wrong message? Or do you not believe the product is really superior?
  • Posted by basit khan on 10/4/2011 at 7:13 AM Author
    Dear,

    Since its an Introductory price and already the Giant "Pampers" is there so as to launch the product we have decided to keep the margins low until the brand establish an flourish.

    As a marketeer and looking at the product development i'm confident enough in saying "Our product is good to GO!"

    any other info you require let me know.
  • Posted on 10/4/2011 at 10:06 AM Accepted
    Hello,

    Since you are in Pakistan, I was thinking how it will be if you say "Nappy mai Happy" which is sort of in Urdu.
    OR
    Happy in Nappy which becomes the english.

    Thanks.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)