Know-How Exchange : Taglines/Names

Who is your target audience? What "something special" do you want to communicate? "[S]omething special and something meaningful" is too vague for us to use as a spec for creating a tagline.

Most important, though, is understanding who your primary target audience is, what you want them to think/feel about your brand, and how/where they will find your brand. The more we know about these things, the better job we will do coming up with a great tagline for you.