Question

Topic: Taglines/Names

Name Needed For Independent Insurance Agency!

Posted by Anonymous on 10/4/2011 at 9:11 PM ET 250 Points
I am trying to figure out a name & tag line for my soon to be Independent Insurance Agency. With a focus on the following lines: Life Insurance, Disability (income protection), Cancer, Dental & Limited Health Insurance.

I want my agency name & tag line to embody what I stand for:

A Christian, Independent, Honest, Friendly, and Values Long Term Relationships.

I truly appreciate your input!

Rajaee
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RESPONSES

  • Posted on 10/5/2011 at 4:02 AM Moderator
    Why not a name/tagline that will appeal to your target audience? You've talked about what YOU sell and what YOU stand for. What about the BENEFIT for your primary target audience?

    Who are they? Where do they live? What do they look for when selecting an insurance agent?

    Why should someone select you rather than another agent? What makes you different from, and better than, other agents?

    Do the others not claim to be Christian, independent, honest, friendly, etc? And even if you're totally unique on those dimensions, are you sure those are the criteria customers use to select an insurance agent?
  • Posted by michael on 10/5/2011 at 2:45 PM Accepted
    Rajee,

    Most of those characteristics are expected of any insurance agent. That leaves you with Christian and Independent. I'm assuming "independent" means you are not a captive agent.

    Faithful Insurance Services.

    Michael
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