Question

Topic: Taglines/Names

Tagline Needed For Consulting Firm

Posted by Anonymous on 10/6/2011 at 7:44 AM ET 250 Points
I am a leisure and beauty industry consultant, of sorts. My business is focused on the spa market predominantly and I sell the brand as a business partner not a consultant. Our maine services are; leveraging partnerships to bring clients the best pricing for products and supplies; debunk technology and help clients generate new revenue streams using SEO, social media, successful online branding and marketing; training on state of the art equipment and services keeping them fresh, current and ahead of the competition. I need a tagline that denotes what we do and the industry that we do it. I was thinking "Revitalize your business in 90 days" but this does not denote our target market. Please help
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RESPONSES

  • Posted on 10/6/2011 at 9:15 AM Accepted
    Does the name of your business signify the market space you are in? If it does, the tagline doesn't have to.

    You reshape your clients. We reshape your business.
    Harnessing technology to improve your bottom line
    When you're ready for growth


  • Posted on 10/8/2011 at 11:56 AM Accepted
    What is the name of the business? Where are your prospective customers located? What is their most important unmet need? What keeps them awake at night?

    If you can address their most important need, the other stuff will follow. Let's focus on that -- the key benefit you deliver for your target audience.
  • Posted on 10/18/2011 at 8:57 AM Author
    Thank you for the help. The name of my business is JMPankey Partners so it does not really indicate what I do. I have added the line Spa, hospitality and retail specialists so it gives a clue about what I do. I was thinking a tag line with Well-being in it would be good. I still don't feel it is strong and could use some help.

    I would say the key benefit I offer is that I am their partner who will focus on the areas that they are weakest so the owner can focus on their strengths. An alter-ego to balance out the business and ultimately drive business.
  • Posted on 10/18/2011 at 8:58 AM Author
    PS...please don't close question yet
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