Question

Topic: Taglines/Names

Name For Education Provider's Magazine

Posted by Anonymous on 10/10/2011 at 9:26 AM ET 500 Points
Looking for name for a magazine which has stories, profiles, information on the successes and outcomes of the Institute' s students and staff, business, education and community partners. There will be 3 editions per year - each with a specific theme around the above and will be distributed to all stakeholders, industry reps and general public. Full of pictures and short sharp bites of information that will tell our story, with the aim of informing on our products and services and the outcomes of these. It is designed to have the readers imbibe the information, learn something new about us, read a story about someone they know, work with. Would like it to be possibly one word, something fresh, different, but not to out there. We are a vocational education provider - our vision is 'To be a leader in our region', so it is more than just education, we are about developing our region, helping it grow and prosper. We want the magazine to showcase the reasons we are here, what we do and how our stories are the region's stories - this will come down to the content...jsut need some help giving it a name.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by mvaede on 10/10/2011 at 10:14 AM Accepted
    Stepping Stone

    On the move

    Up and Out

    Vocations

    Leading Stories

    Inspiration

    Growth

    Regional Growth

    Grow and Prosper


    Mikael
    B2B Marketing
  • Posted by Jay Hamilton-Roth on 10/10/2011 at 11:03 AM Accepted
    What's the name of your organization?
    Where are you located?

    If you're trying to establish yourself as a leader in your region, why not tie in your organization's name into the magazine's name?
  • Posted on 10/10/2011 at 5:46 PM Author
    We will identify our business name on the magazine, but were looking for a name for the magazine as well.

    So it would be the name and then have our name as the byline.

    We have recently been awarded a top state award for our business and are using this magazine as one way to showcase why we have won...the achievement of our students, our staff, our partnerships, our programs.

    The concept for the magazine is more a 'lifestyle' magazine than a 'course guide' or prospectus.
  • Posted by Jay Hamilton-Roth on 10/10/2011 at 5:58 PM Member
    Learned
    Insights
    Acumen
    Inform
  • Posted on 10/10/2011 at 6:25 PM Accepted
    Tell us more about the target audience. Who are these folks? Where do they live? What would they find particularly interesting in the magazine? What other publications do they read?
  • Posted on 10/10/2011 at 7:14 PM Author
    Target audience is our region! Everything from individuals, business owners, other education providers to industry bodies, community organisations. Secondary school students looking for training option, people looking to re engage with training, gain a qualification, get a job and need the skills to help them achieve their career goals...
    Stories will be on the students we have and their outcomes, the industry partners we have, the people we work with, our staff, programs we have available tips for your training options...pathways to university - all being told with a human interest story or showing the advantages for the reader...maybe the stories will just give the reader some information about us they didn't know...all leading to showcase why we have won the state award of being the number one training provider in the the state.
  • Posted on 10/11/2011 at 2:56 PM Moderator
    Sorry, but "Target audience is our region!" doesn't give us much to go on.

    Adults? Children? Seniors? Male/female? Professionals? Tradespeople? Homeless? Multi-lingual? Native/immigrant? Affluent? Poverty-stricken? Literate/illiterate? Have computer access?

    There is no way you can do a good job of reaching and serving everyone in your region, so don't make the challenge so difficult (for yourself and for us). Pick your prime target audience, and let's do a great job communicating the message to them.

    BTW, the award you've won is meaningful to you, but probably not to your target audience. Focus on what you DID to deserve/win the award, not on the fact that you won it. And similarly, whether you're number one or number three, or some other number, doesn't tell people what BENEFIT they should expect when they deal with you. Focus on the important need of theirs that you satisfy rather than on what you do.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)