Question

Topic: Taglines/Names

Tagline Needed For Children Tiles

Posted by Anonymous on 10/13/2011 at 7:50 AM ET 250 Points
Hi...I will soon be launching a ceramic tiles collection targeted to childrens aged between 4 and 8. Initially, these will be sold as a concept to nurseries and schools, followed by residential zones in children rooms and washroom.

The benefits of ceramics tiles over usual wallpaper or paints is that tiles are highly durable, long-lasting, marker proof, aesthetically pleasing, toxic free, eco-friendly, and easy to handle.

I need to have a tagline that gives a meaning to what we are offering especially to the Junior market.

Thanks

Shez
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RESPONSES

  • Posted on 10/13/2011 at 8:09 PM Accepted
    Do you really think the children will make the purchase decision? Of course not. So why do you want a tagline that has meaning for the "junior market?"

    You've listed many attractive features and competitive advantages of the product. But you haven't identified your real target audience or the core benefit that would be compelling for them.

    Who makes the purchase decision for your product? What is the most important benefit they're seeking? How do they decide what to put on the walls? What criteria do they use when making the decision?

    And if you're asking for a tagline, we need to know the name of the company. The company name may be more important than the tagline ... unless the company name doesn't suggest any benefit or describe what you do.
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