Know-How Exchange : Taglines/Names

We're actually very good at slogans, but "catchy" isn't usually the objective. Perhaps you can give us some information that will let us deliver what you want.

First, what are the names of your stores? Where are they located?

Next, who is the primary target audience for each store? What do you want to communicate to them? What important and unique benefit will you deliver for them? Why should they pay attention to your message ... the name, tagline, or slogan?

Finally, what is the purpose of your tagline(s)? Is the tagline necessary to explain the name? Or is it to expand on the benefit communicated in the name? If the latter, what is the benefit? If the former, why have you selected a name separately from the tagline?

Do you have business and marketing plans? Maybe you can share some details from the marketing plan with us, so we can develop appropriate taglines for you. Or, if you don't have a marketing plan, that might be the place to start, rather than with a tagline or slogan.

The "catchy" slogan needs to be lured into a dark alley so that it can be beaten to a pulp.

What you need is a slogan that's relevant to your audience. Tell us more about your ideal customer.

As a minimum, it'd be nice to know:
The names of your stores
Where you're located
Besides being tasty, what else is special about the treats (health-benefits, ingredients, etc.)?
Are they suitable for all breeds?

Every doggy loves Evan's.