Know-How Exchange : Taglines/Names

A few questions that will help us come up with suggestions:

Who is your target audience? Where do they live? How do they learn about new resources for handbags and jewelry -- and all the other things you want to sell them? How do THEY describe businesses like yours?

Is this a bricks-and-mortar boutique, is it online, or is it both? Do you have a business plan? A marketing plan? How will people find out you exist?

What is the core benefit your customers are seeking that you can deliver? What unique benefit do you deliver? Why should they buy from you?

If we have a better fix on who (exactly) is in your primary target audience, and what unique benefit you promise -- and deliver -- to them, we can come up with a tagline that explains your name. (Otherwise the name is just cute, but not a compelling reason to look further at what you offer.)

The name of your business doesn't say "Boutique", where you're selling, or who you're selling to. So here are a couple of suggestions to play with:

The Fun Fashion Boutique
Show Your Stuff, Ladies!