Question

Topic: Taglines/Names

Need Help Naming My Woman Run Landscape Company

Posted by Anonymous on 10/17/2011 at 9:14 PM ET 250 Points
HI-
I need a cute name to go with my personality. I'm very happy go lucky and always try to look on the bright side of things.
I've been in this business my whole life and now I'm venturing off into a woman run landscape business. I want to be taken seriously but still want a nice name but one that will be memorable.
I don't want to use my first name in the title.
I'd appreciate any ideas.
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RESPONSES

  • Posted on 10/18/2011 at 7:50 AM Accepted
    You are obviously free to name your company any way you want, but from a marketing perspective you probably want to focus on the key benefit you offer for your target market rather than your gender or cuteness or outlook on life.

    Who is your target audience? Where are they located? Residential or commercial? How do they select a landscaper? What are the most important criteria?

    Tell us about your target audience and the unique benefit you offer for, and deliver to, them. We'll come up with an appropriate name that works for you.
  • Posted by Jay Hamilton-Roth on 10/18/2011 at 9:21 AM Accepted
    Also -

    Where are you located?
    What type of landscaping - commercial or residential?
    What would you specialize in?
    Hardscape and softscape?
  • Posted on 10/18/2011 at 10:43 AM Author
    HI,
    Our target audience are homeowners who care about their landscape to make it pretty. We will do both Residential and commercial. We will specialize in property maintenance and detail. We probably won't get into hardscape right away.
    I want to focus in on detail and more on the Horticultural end of things.
    Thanks for your help!
  • Posted by Jay Hamilton-Roth on 10/18/2011 at 11:19 AM Member
    Prettyscapes
    HortiCuteUral
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