Question

Topic: Taglines/Names

35th Anniversary Slogan For Nonprofit

Posted by Anonymous on 10/18/2011 at 4:05 PM ET 250 Points
We're looking for a 35th anniversary slogan for our nonprofit corporation that serves men, women, and children with intellectual disabilities or other special needs. Services include community homes, life sharing, family support services, and foster care. We also have an adult training, vocational, and senior day programs.
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RESPONSES

  • Posted on 10/18/2011 at 5:24 PM Accepted
    Who is the target audience for your slogan? Why is it important for them to know how long you've been around? What is so special about the 35th anniversary from their perspective?

    What is it you want your target audience to do/think once they know you're 35 years old? How is that different from what you wanted them to do/know last year or the year before that, when you were not 35 years old?

    I've never quite understood the anniversary thing. At a minimum it isn't very customer-focused. Why is your age important to your target audience?
  • Posted on 10/19/2011 at 9:27 AM Author
    We are looking for a slogan to use on 35th anniversary promotional items for our donors, consumers, and employees for a special fundraising event and annual awards celebration. Our services have expanded significantly over the past 35 years.
  • Posted on 10/19/2011 at 6:22 PM Moderator
    A quick look at your website suggests you have a wonderful story to tell. If the people you're trying to reach with this "slogan" already know who you are, maybe you don't need a slogan at all. In fact, it could distract from the true meaning and importance of the work you do.

    And, by the way, your story would be just as compelling if the organization were 16 years old, 27 years old or 39 years old. Don't confuse your story with the number of years you've been around.

    If you must have a slogan, how about:

    "Making a Difference for Very Special People"
  • Posted on 10/20/2011 at 10:16 AM Author
    I appreciate the time and effort you put into viewing our Web site and responding to our question. However, we still want to use this milestone to celebrate and promote our value to the community through the use of a succinct tagline.
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