Know-How Exchange : Taglines/Names

I should add: this is a local business and that is our primary target audience. However, with the wonders of the internet, we have done work (shipped in, shipped out) for some customers across the nation.

Our market is middle class but because of the workmanship, we have customers who come from relatively far to fix their high end shoes. We fix any brand shoe but we are looking to move our image into the middle - higher end (i.e. focus more on customers who shop Nine West/Ferragamo than those who shop Payless) or at least have a passion for their shoes regardless of the brand (emotional attachment, fits well, can no longer find it in stores etc).

We do the most basic services but love challenges. Note: the cobbler is actually a shoe Maker by trade so he can literally build a shoe from the ground up and likes when he can get a challenge to put his full knowledge of the trade to use not just fix "here" but obviously, that's the main part of our business and therefore always welcomed.

Champion Shoe Repair in Florida.

Due to the nature of the business, there's really no competition because there aren't all that many shoe repair shops around...it's a trade where everybody knows everybody because there's so few of us.

There's another shop in our area but that some customers looking for cheaper service sometimes defer to but it seems we each have our customer base established. We always have business, at least.

Most common service is replacing heels/soles on men's and ladies' shoes as well as shining them. But we also offer services on orthopedic shoes, shoe stretching, golf bags, luggage, dying to match, heel cutting, work on purses, belts, bags...basically anything that is leather or its knockoff, we've worked on, including furniture & upholstery.

Our customer base is all ages & income. I would say the majority are between 25-60yo, middle class, "average" shoes (not $5 quality shoes but not Christian Loubitinis either, even though we have both as customers).