Question

Topic: Taglines/Names

Electric Company Need A Catchy Slogan

Posted by Anonymous on 10/19/2011 at 5:23 PM ET 125 Points
My last name is Drake. I am starting my own electrical business and need a slogan or phrase that will get attention. I am reliable, reasonable, and very professional. I'm not very tall, some have suggested something along that line. Drake is also associated with a duck, so maybe that could help.
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RESPONSES

  • Posted on 10/19/2011 at 5:45 PM Moderator
    What kind of electrical business is this? Are you selling power generation or are you an electrician? Where? What's the name of the business? Who is your target audience? Residential or commercial?

    I would think the product/service you offer is a serious one, so a "catchy" or "cutesy" tagline is likely to be a turn-off to your prospective customers. Do you know how they select a supplier (of whatever you supply)? Is it based on the height of the professional delivering it?

    I don't understand what's driving the need for "catchy." Why not something that communicates the important and serious benefit you deliver for your customers? Anything that's "catchy" will probably undermine your expressed need to communicate "professional."
  • Posted on 10/19/2011 at 6:40 PM Author
    I am an Electrical contractor. The name of the business is Drake Electric. I do wiring etc. I do residential and commercial.
  • Posted by Jay Hamilton-Roth on 10/20/2011 at 8:32 AM Accepted
    I'm with mgoodman - you don't watch "catchy" - you want professional. The phrase itself won't bring you business - so you'll want a marketing strategy to attract new clients..

    As for a tagline, consider:
    Residential & Commercial. Guaranteed & Bonded.

    If you're convinced catchy is the way:
    Power To The People
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