Know-How Exchange : Taglines/Names

Your clients aren't necessarily looking for ideas/cheap/fast. They're looking for results. Can you guarantee success? Can you prove you're the better choice? Why would crowdsourcing produce better results than a great in-house expert? Do you have testimonials to back up your thinking?

Hi Jay, Thanks for your answer...Although it didn't really answer the question at hand.

Your comments are valid and deserve a proper response.

It can be argued that without crowdsourcing you are limited to your personnel, right?

Now that's not necessarily a bad thing either, there are amazing agencies out there. I use to work for one!

However, given the size of our agency (3 "strategy" people, with proven records) we cannot afford to hire the proven best, so we need to scout for fresh new talent, before they become proven and best at what they do.

We get tremendous response, and depending on budget, you get some very proven freelancers, with amazing portfolios bidding on the job. There are tons of untapped free lancers out there who operate on their own account, because working for ONLY one agency isn't their chosen path.


So to answer your question, yes we guarantee we will achieve what you hire us to achieve and often times we exceed it.

Yes, we have testimonials from all of our Clients. Mind you we're only starting out, so our Client roster is still juvenile, however, we have amazing testimonials and feedback from all of them. They have all hired us on for more work, once we finished they initial contract for them. That in itself says something.

However, in all fairness, this is not a post about our business model, or your preferred model, it is a post looking for help and direction with our tag-line.

However, I do really appreciate you taking your time and not only reading my post, but taking the time to answer it and sharing your thoughts.

Take care

My questions weren't to try to challenge your business model, but rather to elicit the key benefits you offer your clients. Your clients don't care how you do what you do - only what you do for their bottom line. If you've got the bottom line covered, then focus your tagline message on that.

But before we come up with names, what's the name of your company? Ideally, we don't want to duplicate words of your business name.

Ok, fair enough. Our key benefits, as stated in my original post are:

1. Ideas from numerous people: A large pool of participants leads to more ideas, which makes it likely that among the flood of ideas there are some especially smart ones.

2. Cheap: When you don't have to employ people and pay them a wage, you pay-per contract, it cuts cost.

3. Fast: Basically, if you use crowdsourcing to get a job done, it will take less time to find the right person to do the job — in fact it could be almost immediately. The pool of potential pros for the job is large, and chances are that somebody will be available right away.

The name of the company is my last name, it isn't important.

Now do you have any ideas for a tag-line?

Hi Mgoodman,

Thanks for the comments.

Our main benefit is our creative and artistic resources. If you have a product or service, we guarantee satisfaction.

We find and get the right people to work on your project, based on your project's needs. If it is to sell your product, revamp your brand image, or create a compelling campaign, we access the needs and focus our energy on gathering the right people to deliver the guaranteed end result you outlined.

The Clients always gets the best possible "team" working on his desired goal. So if that goal is selling, we have the capabilities to do just that, often times faster than a traditional agency.

So in short, we guarantee outstanding results that not only meet your desired goal but often exceed it.

"You also have not defined your prime target audience for us."

Our target market are savvy marketing and communication executives. We deal almost exclusively with internal marketing Senior excecs, or primary decision makers.

Our focus is primarily on the sporting industry, so we target sports manufacturers and retailers and position ourselves as a resource to their internal marketing team.

Most of our Clients, thus far have been contract work. Independent audits of their previous efforts, overall assessment of their current or on-going marketing strategy...etc.

Very often, they give us the work they either do not want to do, but need done, or work they just don't have the time or man power to produce and need done.

Examples would be that we are hired to come up with new and creative ways to sell tickets to their sporting events, or to look at their overall plan and share our thoughts on where we believe they are missing opportunities, be it to sell or for industry growth. We are hired and rehired to do just that.

So I guess our key benefit, is to be a reliable extension to your internal marketing team and efforts.

Sometimes we are hired to help acquire competitive intelligence about their competition or their market.

One of our Client's put it this way when asked why he appreciated his experience of working with us: " You give us a jolt of “instant talent” for new products."

His argument is that that hiring “already trained” people is cheaper than developing and promoting internal talent...In most cases external hiring adds more to the diversity of the workforce.

Our reputation is that we have a very reliable pool of creative and artistic people with a solid understanding of the sporting industry. From our pool of talent we get a team together to get the job done the way you would want it to be done; without the layers of account management inherent from other agencies.

We are a reliable extension of in-house marketing teams.

Thanks again. You should have enough here, now to get you going.

Regards,

P.S. > I guess to come out with a proper tag-line or slogan for what we do, we need to focus on why would any company that has an internal marketing team would hire external help.

What are the key attributes that sell you on one team or another? For us it has been our speed, our know-how, and our creative and artistic resources (crowdsourcing).

Like I said, we get tons of proven talents who bid on the projects and based on their own experience and know how we pick the best ones suitable for the task at hand.

So for example Joe's super Shoe Company wants a print ad campaign done for this new shoe they have come up with and want to target "runners"

Instead of having one or two photographers we have about 500 who send us portfolios, often times you can get specific, so then out of the 500 we have 100 who are sports photographers, with previous work done for similar companies to Joe's super Show Company. Out of the 100 we get the one we believe will fit the bill best.

We do the same with graphic designer, programmers, videographers, translators, copywriters...etc.

So what you get by hiring us, is a pool of experts in what you're doing working on the task at hand. It's very appealing to some people.

Because the option is not to hire externally, because they are doing that. So they option is between our agency, with our business model and a traditional agency with their own staff. But like I said, earlier, sometimes you are limited to your staff's capabilities and expertise.

So the real challenge is zeroing in on the WHY go for our team VS an other more traditional team. That should guide us to the right tag-line.

Oops..


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