Question

Topic: Taglines/Names

Need A Name For A Very High End Pinot Noir Event

Posted by nicoleb on 10/26/2011 at 3:35 PM ET 125 Points
I am onthe Board of Directors for Russian River Valley Winegrowers, a non-profit organization that markets and promotes the Russian River Valley wine region in Sonoma County. We are planning a very high end event in June 2012 and are having trouble coming up with a name and defines the event. The event is a full weekend of wine dinners, seminars, a Paulee event and ending with a Pinot Noir barrel auction, dinner and live music. We would like the name to represent the past, present and future of Pinot Noir in Russian River Valley, but also touch on the exclusivity of the event (only 300 tickets to be sold for the auction event) and create buzz on the scarcity of the tickets.
I would also love to get any feedback on how we can target the right consumers for the event, those that spend a lot of money on high end wine. Also any corporate sponsors that would be interested?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/27/2011 at 9:23 AM Accepted
    Pinot: Past, Present, Future
    Russian River Pinot Insiders
    RRPP: Russian River Pinot Party
  • Posted by nicoleb on 11/1/2011 at 3:48 PM Author
    I think we are on the right track. I am thinking something that says high end, upscale a little more. Russian River Pinot Debut? Something that we could use as an Acronym would even be good.

    Also I am still looking for ways to get media and high end consumers to travel to the event. It is the second weekend in June, 2012.

    Thanks!
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