Question

Topic: Taglines/Names

New Grad Opening Store Need Help W/business Name

Posted by Anonymous on 11/1/2011 at 2:58 PM ET 250 Points
I am opening a new store in a small town. The store will sell men and women clothing and some gently used clothing as well as accessories. I have come up with a name but not really sure. hee are the names so far and please give me your opinion
DYNASTY BOUTIQUE,,,, Not so sure if it fits into what will be sold.
off the runway... sounds great but it seems geared toward upscale trends only.
Be gorgeous!! love this but would it work for a unisex boutique?
any suggestions will be greatly appreciated.
thank you
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 11/1/2011 at 8:45 PM Accepted
    None of your names works ... for reasons you've already identified.

    Let's start with your target audience. Who are they? Where do they live? Where are they buying the stuff you want to sell now? What's important to them when they want to buy clothing? (If it's different for men than for women, you might have a big problem -- the less specific your name is the less impact it will have with anyone.)

    Then help us understand the benefit your target audience will get when they become your customer. WHY should they shop at your store instead of a competitor's? What's in it for them?

    Finally, is there an opportunity to reference the location in the store name? It could be the name of the town, the region, a nearby landmark of some kind, or even an historical event that occurred nearby.
  • Posted on 11/2/2011 at 6:57 AM Author
  • Posted on 11/2/2011 at 7:06 AM Author
    Hello mgoodman
    the target market are male and female ages 13-50
    they live in the small town in which the store will be open as well as the surrounding towns within the state.
    Currently they are shopping at the malls and other small stores. They have a variety of choices at the malls.
    the benefit to the target market is that the family can find most of there clothing in one stop and will have a variety of selected styles to choose from, convenience and we will offer excellent customer support in a freindly yet professional environment. Our store will offer incentives to parents and students of the surrounding schools middle, high and local colleges. The location is on a small higway in a small town of Auburn not sure how that would work... I came up with the name LE' STYLE BANK after my first post.... it has a nice ring to it and i think it is catchy. because we will stock a wide variety of style in the store it would probably impact the store but i am not sure... what do you think?
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)