Question

Topic: Taglines/Names

Hair Makeup Fitness Lifestyle

Posted by Anonymous on 11/1/2011 at 8:10 PM ET 250 Points
i'm opening a business in the city and having a difficult type figuring out a name
the business does hair makeup nutrition fitness lifestyle
also bridal stufff

I cant seem to think of a name that'll cover it all
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RESPONSES

  • Posted on 11/1/2011 at 8:39 PM Moderator
    The problem is that you're appealing to different target audiences with different benefits, so any name you choose will either be (1) so generic that it won't mean anything to anyone, or (2) so specific to just one of the benefits/audiences that the others won't matter.

    You need to focus on one audience and one benefit if you're going to succeed in communicating a solid brand image. And if that's not what you want to do (with the name), you may have come to the wrong place. We're marketing folks, and we're driven by objectives and strategies. What's the objective?
  • Posted on 11/1/2011 at 10:19 PM Accepted
    May you should say ---


    Hairomantra
  • Posted by Jay Hamilton-Roth on 11/2/2011 at 8:04 AM Accepted
    Look At Me
    Beauty And The Beats
  • Posted on 11/2/2011 at 2:48 PM Accepted
    ItsU

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