Question

Topic: Taglines/Names

Suggestions For Loyalty Program Name.

Posted by Anonymous on 11/2/2011 at 11:02 AM ET 250 Points
Jewish Senior Life is a continuing care retirement community with three levels of care and community-based programs. We want to develop an affinity program but do not want to use the word "Jewish" in the name in order to attract people of all faiths and ethnicity. Any ideas for naming this loyalty program would be appreciated. Thanks!
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  • Posted by mgoodman on 11/2/2011 at 5:19 PM Accepted
    I'm not sure I understand what you do or what an affinity program is supposed to accomplish?

    Who is in your target audience, and what is it you want them to do when they become aware of your affinity program?

    Maybe I don't understand what you mean by "an affinity program." Are you just trying to disguise the name so it doesn't say "Jewish?" Does affinity = loyalty? If so, what is your current loyalty rate? Where do defectors go? Why?
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