Question

Topic: Taglines/Names

Title Needed For Fun Tax Prep Seminar-no Snoring

Posted by shalimar.albanese on 11/3/2011 at 3:50 PM ET 250 Points
I'm the marketing director for a direct mortgage lender and we host lots of free educational seminars for consumers. Next up is a seminar on preparing taxes but we'll be highlighting ways to save more money with deductions, pros & cons of e-filing and essential facts every consumer should know. Thoughts for a catchy title that won't make them think snore fest?
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  • Posted on 11/3/2011 at 4:06 PM Moderator
    Can you provide more detail about your target audience? Where do they live? Average age? Male/female? Income level? How did they prepare their returns last year? Etc.

    It's hard to imagine a seminar on preparing taxes that has broad appeal and makes people WANT to attend. How do you plan to make the seminar live up to the promise of "no snoring?" If you promise no-snoring and it ends up being a yawner, you might do more harm than good. You need to set the right expectations -- and then deliver on them.
  • Posted by shalimar.albanese on 11/3/2011 at 4:19 PM Author
    We'll be advertising the seminar on a local radio station which targets 18-34 in the Rhode Island and South Eastern Massachusetts areas. I don't plan on saying it won't be a bore but I was hoping the title could entice them. Also, one attendee will win a $250 Local furniture gift certificate.
  • Posted by shalimar.albanese on 11/3/2011 at 4:21 PM Author
    I'm looking for current home owners, those considering a home purchase and investors.
  • Posted by DougM on 11/4/2011 at 6:50 AM Accepted
    Tax Preparation Unplugged!
    Tax Prep Live!
  • Posted by Jay Hamilton-Roth on 11/4/2011 at 9:06 AM Member
    Join The Overtaxed Homeowner Revolution
  • Posted by Brian McGuire on 11/4/2011 at 4:43 PM Member
    Your 1040, Less Taxing
    Lower Your Tax Bill Without Congress
    Axe Your Taxes
    Occupy Your Tax Prep
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