Question

Topic: Taglines/Names

Experience Realtor Looking For A New Tagline

Posted by Anonymous on 11/6/2011 at 3:07 PM ET 125 Points
I am an experienced Realtor who is starting up in a new market. I am rebranding myself and looking for a new tagline. I am detail oriented and pride myself in providing my clients with consistent communication throughout their real estate transaction. I deliver extensive research to my buyers - so they can make smart purchases - and to my sellers - to ensure their home is price compellingly.
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  • Posted by Jay Hamilton-Roth on 11/6/2011 at 5:11 PM Accepted
    While it's great you have all these qualities, these aren't primary in the minds of your prospective clients. They're wanting to deal with someone who's a great negotiator, who knows the market conditions/supply, and specializes in something more than single-family homes (for example, single-family "green" homes). What can you say about your "unique" abilities that matter most to your clients? If you're unsure, ask a few of your most recent clients why they chose to hire your services.
  • Posted on 11/6/2011 at 7:48 PM Author
    Jay - thanks for the thought starters. Generically speaking clients want results - sellers want to sell quickly and for top dollar and buyers want to get a steal. But within those generic goals everyone has different motivations and needs. Although I agree that it would be easier to branding myself with something specific like "green" homes, luxury segment, condos, etc, I risk losing out on potential clients that don't fit into those segments. I have found that many people have no clue what they want in a Realtor - except what I mentioned initially about results. Most people only come to know what they want in a Realtor if they have had a bad experience with one in the past. But again, thanks soo much for your thoughts. I think I will start with a list of characteristics and go from there.
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