Question

Topic: Taglines/Names

Need Creative Name For At-home Jewellery Business!

Posted by conniekantarjian on 11/7/2011 at 12:55 AM ET 250 Points
I am starting an at-home business making jewellery (strictly bracelets for now). My trademark bracelet is a cross charm on a stretch bracelet with really unique beads and a splash of "bling". I am targeting women, men and children of all ages. Hoping to get into boutiques as a long term goal; for now will be advertising online and selling from home. I am a stay-at-home mom, very creative and hoping to have a fun and creative name to go along with my new business venture! Thank you in advance.
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RESPONSES

  • Posted by SteveByrneMarketing on 11/7/2011 at 3:11 PM Accepted
    how about "Splash of Bling"
  • Posted by conniekantarjian on 11/7/2011 at 5:19 PM Author
    I'd really like to use a play-on words, something cute that everyone would remember, yet classy enough to show we have style.
    Some of my ideas, and a few I found from similar previous questions on this site are:

    Charmed Life
    Arm Candy Jewels
    Faith in Jewellery
    The Family Jewels
    Ele-glance Jewels: "A Second Look Everytime"
    Forever Charmed

    I also like the words "bijou" and "sparkle" and "bling". I want something fun and tasteful.

    Thank you so much for your response! Very appreciated!
  • Posted by SteveByrneMarketing on 11/7/2011 at 9:05 PM Member
    Connie, maybe several of the names you have suggested could meet your criteria (cute, memorable and classy) but it seems customers will have different ideas or interpretations of name options for said criteria. For example, "Flying Pink Dolphins" maybe cute and memorable for some, but it is unlikely classy to most and certainly doesn't say anything about jewelry.

    To get a satisfying result, I suggest to take the time to draft a creative brief that speaks to defining your target customers, your primary competition, a short positioning statement that clearly states how you are different and uniquely preferable over the thousands of home based jewelry makers out there. Certainly brand name creation is both a left and right brain process, but starting with a brief can get you and any advisers on the right track.

    hope this helps,

    Steve
  • Posted by conniekantarjian on 11/7/2011 at 10:40 PM Author
    Thank you for your help Steve!
    If any other company names or taglines stick out at you, please remember me!

    I will definitely work on my brief!
    Thank you very much!
  • Posted by DougM on 11/8/2011 at 8:05 AM Accepted
    Lasting Impressions
    Cultured Creations
    Custom Elegance
    The Signature Look (Jewelry as Unique as You!)
  • Posted by Jay Hamilton-Roth on 11/8/2011 at 8:39 AM Accepted
    Kantarjian (Jewelry)
    Kantarjian Collection
  • Posted by conniekantarjian on 11/8/2011 at 8:43 AM Author
    I like The Signature Look "Jewellery as Unique as You"!
    I have been asking around about my options for names and the most popular have been

    Forever Charmed
    The Family Jewels
    Eye Candy Jewels "satisfying your sweet tooth for fashion"

    I am having a difficult time thinking of clever taglines for these names. I know that I would like to get across the point that my jewels are for every age, men and women. And that every piece is custom-made for you, unique. I am 27 years of age, and I would still like that to show through my business name, fun yet classy.
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