Question

Topic: Taglines/Names

Branding Myself

Posted by heidichapmanis on 11/7/2011 at 3:49 PM ET 250 Points
As a car salesperson, I am looking to create a tag line for me personally, not my company. I am looking for something along the lines of,"You have 1 plumber, 1 lawn care guy, 1 hair dresser, and now you have me, your 1 and only car salesperson." Anybody with ideas on how to make this more direct, concise and catchy?
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RESPONSES

  • Posted by Gail@PUBLISIDE on 11/7/2011 at 4:42 PM Member
    There are a bazillion auto sales people in the world. What makes you better, more qualified, fun, comforting to deal with? Are you a sports fan and want to encourage like-minded people to buy from you? Are you a history buff and have a vast knowledge of cars then and now? What makes you a different and better choice from whom to buy than anyone else, especially in your own dealership?
  • Posted by DougM on 11/8/2011 at 7:46 AM Accepted
    Your Car Buying Guide
    Your Auto Expert
    I want to be your personal shopper
    Building my reputation one car at a time
    Turning customers into Raving Fans!
  • Posted on 11/8/2011 at 8:00 AM Accepted
    Defineely agree re "sales" being a turnoff and to focu son the solution, or benefit, that you bring to the consumer. How about aiming for:

    Trust, e.g. "Your friend in the auto business"
    Credibility, e.g. "Your car consultant"
    Fun, e.g. "Motor mouth - your man on the inside"
  • Posted by cristina.marinescu on 11/8/2011 at 9:27 AM Accepted
    I am holding the car you are looking for.

    I already know the car you are looking for. Try me out!

    Would you like to meet your car?

    Your car asks: "When are they coming to take me home?"

    Good luck!:)
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