Question

Topic: Taglines/Names

Telecommunication Cablng Company Needs A Tagline

Posted by Anonymous on 250 Points
We have been in business for roughly 10 years and have always had a tough time putting together a clear and concise tag line about our organization....what we do typically takes a bit of explaining.

The name of the company is Working Knowledge and we provide cabling and infrastructure services for computer and telephone networks. We are looking for something big and bold with a bit of ego inflection.

Any help would be greatly appreciated.

Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    What specifically do you mean by "cabling and infrastructure services"?
    For what type of companies?
    Located where?
    Why would someone hire your company (instead of the competition)?
    When would someone hire your company?
  • Posted on Author
    Cabling and infrastructure means just that - we install the cabling from point A (the rack in your telecommunication closet) to point B (the jack on the wall) and all of the additional and necessary infrastructure to support said cabling (i.e. the support hooks above the ceiling, conduit, racks in the closet, etc).

    These service are provided to all companies as they all need cabling for their telephones, computers, fax machines, printers, etc.

    We are located in New York.

    They would hire us because we are very good at what we do, not always the cheapest but the best value. Our past performance history, installation record and industry reputation assure our clients of a solid installation and one that we stand behind for the next 25 years.

    An organization would hire us when they are building a new office, remodeling an existing office or thinking about doing either (we offer engineering services).
  • Posted by Jay Hamilton-Roth on Member
    How about simply, "New York's Business Cabling Experts"?

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