Question

Topic: Taglines/Names

Tagline Needed For New Retail Store

Posted by Anonymous on 11/14/2011 at 11:46 PM ET 250 Points
I have a new business called Oz Mercantile, which will consist of 10-15 local "vendors" selling everything from antiques to home decor, artwork, jewelry, homemade greeting cards, gifts, upcycled furniture, etc. The reason Oz is part of the store name is because the town the business is located in is a huge Wizard of Oz tourist destination, with an Oz museum, Oz winery, yellow brick road, and more. However, we don't plan to sell very much Oz-related merchandise, so we need a Tagline that explains the type of store we are.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/15/2011 at 8:05 AM Member
    Everything Under The Rainbow
    Locally Made Artisan Goods
  • Posted on 11/15/2011 at 9:35 AM Author
    Is this too long of a Tagline?

    Everything Under the Rainbow: New and vintage gifts and treasures
  • Posted by Sher Miller on 11/15/2011 at 9:54 AM Accepted
    I think you definitely want to keep your tagline shorter. In my experience, the best taglines are simple, efficient, and memorable, among other characteristics. It sounds like the merchandise is of the homemade variety that you would typically find in a mercantile. So...maybe "everything under the rainbow" is fitting, but broad. Start by asking yourself what you want to convey. The words that comes to mind for me are "magical," "treasure," and "timeless." So...I would look for a tagline that has those elements in it.

    Maybe something like:

    "Oz Mercantile: Where Treasures Abound"
    "Oz Mercantile: Bringing Magic to Your Home"
    "Oz Mercantile: Timeless Treasures"
    "Oz Mercantile: Experience the Magic (insert whatever word here: Wonder, Fun, Art)"

    It seems to me that by naming it Mercantile, you've already told people it's a place that carries the A-Zs of merchandise. That's what a mercantile is, or was, in the old west: the place you went for your clothes, feed, cooking supplies, tools, etc. In my opinion, what you want in a tagline is to tell them what experience you want them to have in your store. Hope this helps.
  • Posted by SteveByrneMarketing on 11/15/2011 at 3:43 PM Member
    OzLands
    A New to Vintage Gift and Treasure Mercantile
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