Question

Topic: Taglines/Names

Not Aging

Posted by Anonymous on 250 Points
We're brainstorming a new slogan for a product that has to do with making living in the home easier for seniors. However Boomers don't want to think of "aging" they want to think "vitality" and so we're trying to stay away from words like "aging" and "elder" or "senior." The product is all about allowing a person in retirement to live where they live instead of having to move to a nursing home or a home outfitted for walker or wheelchair access.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Live Freely
    Home Retirement Solutions

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