Question

Topic: Taglines/Names

Integrated Wellness Facility- Brand Development

Posted by drrajeshks on 12/1/2011 at 2:07 AM ET 250 Points
We seek suggestions for a 'name and tagline' for the following business-

We are in the process of establishing a company focused on 'Wellness' which will have branches in many Metro Cities of the World. As a flagship venture, we are launching an 'Integrated Wellness Centre' in Gurgaon, India; spread in 8 acres of land.

This Centre will target upward-moving clientele working with multi- national corporations (MNCs), particularly comprising of people working in the services sector/ knowledge industry (BPO/ KPO/ Software), senior managers of surrounding automobile/ manufacturing industries and upper/ upper middle class senior citizens.

This centre will have following components-

1. Medical & Diagnostics- covering Family Medicine, General Medicine, Women's Health, Senior Citizens', Lifestyle Disorders- Diabetes, Heart problems, Joint conditions etc.

Screening of Cancers, Executive Health Check up etc.

2. Natural Health/ Wellness- Ayurveda, Naturopathy, Yoga etc.

3. Health Club with annual membership plans having Fitness Center and Physical Activities

4. Health Food/ Herb/ Organic/ Pharmacy Store and Eateries

5. Wellness Education- Workshop/ Seminars for common public

6. Stay Facilities for Working Executives for a Wellness focused Vacation

7. Health Spa, Baths, Meditation Centre, Study Centre, Herb Garden etc. for a healthy lifestyle promotion

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RESPONSES

  • Posted on 12/1/2011 at 10:00 AM Accepted
    Ayurveda/Ayur + words (heal, cure, experience etc.)

    Or made up words like "Mobisca"

    Thanks

  • Posted by Jay Hamilton-Roth on 12/2/2011 at 11:35 AM Accepted
    World Class Health
    Gaia Healthcare
    Mitra
    Ananda
    Vasu Healthcare
  • Posted by drrajeshks on 12/3/2011 at 12:58 AM Author
    Hi,

    On the above two responses-

    1. By HydroNext.com-

    I think, Ayurveda/ Ayur will give a misrepresentation to the facility because 'Ayurveda is a very known form of Medical Practice in India'. We are not going to be another Ayurveda Facility. 'Integrated Wellness' is going to be our focus and I have illustrated about the proposed components of the facility above. Any name should be able to reflect this approach.

    I do not understand the word 'Mobisca'... not a word commonly known, used; so would be difficult for the common people to recognize us by that name.

    2. By Jay: Gaia and Ananda are recognized/ well known brands offering some aspects of Wellness.
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