Question
Topic: Taglines/Names
Need New Name For Established Training Product
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COMPANY NAME/DESCRIPTION: MakingRightChoices.com serves members of the educational community which includes teachers, janitors, coaches, administrators, etc. who work in the public and private school system. We train educators on boundary setting, red flag behaviors, grooming, victims, perpetrators, state/federal laws, and anything and everything else to do with sexual misconduct. We do not train on sexual harassment which is typically peer to peer. Instead, we deal with adults (or people in positions of authority) who victimize children. When serving the educational community, our product name is the MakingRightChoices.com “Preventing Educator Sexual Misconduct Training”. It’s long, but to the point and we’ve been successful with it.
SPECIFIC NEED: We need a new product name for different audiences. We have been contacted by several churches, day care centers, and tutoring companies to develop training for their populations as well. To answer this need, we want a different product name or possibly brand developed for training day cares, churches, synagogues, youth camps etc. Our competitors have names like:
• MinistrySafe
• Ethicsed
• TargetSafety
• Safeguarding Children
Our new training would cover similar topics but just for a different (non-educational) end user. So it could be the MakingRightChoices.com “(INSERT CATCHY NAME HERE)” Certification OR we are also open to creating an entirely different brand that we could link to from our site called something entirely different.