Question

Topic: Taglines/Names

Need Help For Tagline For New Business!!

Posted by Anonymous on 12/16/2011 at 10:47 AM ET 125 Points
Need help coming up with a tagline for my new Bookkeeping and Small Business consulting business. My name is Balancing Act. My primary audience is female small business owners.
Can you help?
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RESPONSES

  • Posted on 12/16/2011 at 7:57 PM Accepted
    I'd urge that you simply tell people what you do and who is in your target audience. "Balancing Act" doesn't communicate any benefit and might be seen as "cutesy" without a serious explanation in the tagline.

    Expert Bookkeeping for [CityName] Businesses

    or

    Financial Services for [CityName] Businesses

    [CityName] could also be a county or region name, or a nickname that will be familiar to folks in the area -- like Queen City or Bluegrass Country or Bay Area.
  • Posted on 12/17/2011 at 10:04 AM Author
    Thank you for your response.... I should have clarified....
    The name of the business is Balancing Act but I have added Bookkeeping and Small Business Services to my logo... so your point is well taken and has been accounted for.

    What I am looking for is a tag line that I can use in addition to my logo.

    Thanks!
  • Posted by Jay Hamilton-Roth on 12/17/2011 at 10:39 AM Accepted
    Why not simply "Specializing In Women-Owned Businesses"? This speaks to the target you're trying to attract, and leaves it to your logo to make it clear what you're offering.
  • Posted on 12/18/2011 at 10:49 AM Moderator
    With 7 words in the logo, I question whether you really need a tagline at all. If you do use one, Jay's suggestion is probably best. Keep it short and simple.
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