Question

Topic: Taglines/Names

How Do I Market Laptops On Valentines?

Posted by Anonymous on 12/19/2011 at 6:28 AM ET 25 Points
I really need help with taglines and mall activation ideas for high end laptops. I want to run 2 separate campaigns:
1. Valentines and
2. Easter
so the taglines and ideas need to be inline with these seasons.

I would REALLY appreciate your help!
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RESPONSES

  • Posted on 12/20/2011 at 9:33 AM Accepted
    First,

    I believe your TCG would be of upper middle and upper class as your laptops, you mentioned, are high end....

    Here i would suggestto mix some of the product feature with the season... Keeping in mind your TCG - target customer group, you need to think of some teaser lines...

    For valentine... you may think of promoting features which will bring two lovers closer to each other... and make a tag line accordingly... Stay closer to your love.. Or Never let your love go far - always stay in touch...


    Similar for easter....

    Hope this will help

    Nishant Manchanda
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