Question

Topic: Taglines/Names

Help Name My Furniture/ Interior Design Store

Posted by Anonymous on 1/5/2012 at 11:51 AM ET 250 Points
Hi, my name is Matthew Donald Rhodes,I'm from Florence Alabama. I am opening a furniture boutique downtown on court street( court street is the most desired place to be in town, very upscale and classy) in my store I will have alot of reclaimed furniture and redone antiques. I also want to have new furniture and accessories. I am going to do interior design and also since I have my real estate license I am goin to offer home staging. I would also later on like to maybe even incorporate some upscale clothing into the mix. I need a very classy, upscale yet unique name for my store. I really like the fact of it having to do with my name. Which I think is classy and also will tie my name to the store which will possibly help out with my interior design and home staging part of the business! Please Help!
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RESPONSES

  • Posted on 1/5/2012 at 6:08 PM Accepted
    Unless everyone in town knows you by name, I'm not so sure it's a great idea to tie the name of the store to YOUR name. There's nothing about your name that communicates a benefit to your primary target audience. In fact, we don't even know who your target audience is or what unique and important benefit you offer them that makes you any better than your competition.

    Let's start with those two pieces of information: Who is your primary target audience? What unique and important benefit do you promise and deliver for them? (Why should they shop at your store instead of a competitor's store?)
  • Posted on 1/5/2012 at 6:19 PM Author
    My target is the upper class clients that desire Upscale unique home furnishings. And my business will be diffrent because I will offer refurbished modernized antiques. (painted ad distressed.) also have new furniture. And there are very few interior designers in my area, especially men. And no home stagers as far as I kno
  • Posted on 1/5/2012 at 6:57 PM Author
    But to answer ur question about my name. I'm sure not everyone knows my name but my family is a very well known family in this town
  • Posted by Jay Hamilton-Roth on 1/5/2012 at 8:23 PM Accepted
    The Rhodes Collection
    Rhodes Furniture
  • Posted on 1/5/2012 at 8:29 PM Author
    I''m open to all opinions. It doesn''t have to be with my name.
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