Question

Topic: Taglines/Names

Does Company Name Matter?

Posted by Anonymous on 1/11/2012 at 12:38 AM ET 25 Points
Does the name of a company still influence the success of the business? If you remember not more than a decade ago it was incredibly important to have a name that would match up with your 800#. Then it was the domain names and companies spent millions buying names - with many failing quickly. Look at Business.com for instance.

Does it still matter?
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RESPONSES

  • Posted by Gail@PUBLISIDE on 1/11/2012 at 11:09 AM Accepted
    I think a name of a company still matters. Your best name will be short, memorable and reflect what your business does/who it caters to.
  • Posted by Jim Greenway on 1/12/2012 at 2:42 PM Accepted
    I think the company name matters but it is the company brand that is the most important. It's how people know you and remember you.
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