Know-How Exchange : Taglines/Names

Who is your target audience? Where? What's important to them when they want to buy a scarf? How do they make the purchase decision? How will they find you?

Are you going to have a bricks-and-mortar store, will you wholesale to traditional retailers, or will this be an online business? What makes your product different from, and better than, others who make or sell similar items?

We can help come up with a great name, but we need more information about what you're trying to accomplish, who the target audience is, and what your key positioning benefit is going to be.

Finally, how are you going to judge "clever?" Why clever? Isn't this a serious business? Is it a clever business? What exactly is "clever" in this context?