Question

Topic: Taglines/Names

Boutique Defense Firm Seeks Style & Punch

Posted by rgarvey on 1/18/2012 at 8:07 PM ET 2750 Points
Greetings Gods of Marketing, i launched a criminal defense office that needs a tagline to come alive. The name is Sonoran Law Group, Sonoran is the desert where Phoenix lies & where we are located. We want to convey strength, experience, trust & of course hope, ultimately hope & the ability to successfully "save" the client from peril are overarching emotions in our biz. Much love & gratitude in advance...
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/18/2012 at 11:41 PM Member
    Besides the image you want to present, can you share some of your unique offerings? Who specifically are you trying to attract? Why choose your firm? What can you do that others can't/won't?

    Also - are there things you legally cannot say in your tagline in your state (or according to the ABA)?
  • Posted by rgarvey on 1/19/2012 at 12:10 AM Author
    as long as i dont claim to be God i think bold statements are common in my industry. What sets me apart is that I am a fighter (im irish what can i say), i have over a decade of experience, im a former prosecutor, i have a very high trial success rate ( 1 loss in about 20 trials). I am trying to attract stable clients who likely got into a unique predicament. I am willing to be the guy that stands by his client throughout the case, no bait & switch w newbie lawyers...feel free to ask more questions if needed & thx
  • Posted on 1/19/2012 at 12:38 AM Member
    Here is a little different take on it-

    Sonoran Law Group
    In your darkest moment, we champion your cause

    Sonoran Law Group
    Trust, excellence, experience, protection, and hope

    Sonoran Law Group
    Dedicated to defend with excellence, and serve with compassion

    Sonoran Law Group
    When Goliath strikes, we fight like a warrior, and care like a friend


  • Posted by Jay Hamilton-Roth on 1/19/2012 at 9:11 AM Member
    When You Need a Winning Fighter
    Entrust Us To Advocate For You
    Winning Advocates For Unique Problems
  • Posted on 1/19/2012 at 12:55 PM Member
    1. Where experience and strength are on your side.

    2. Rising to your defense with experience and strength.
  • Posted by SteveByrneMarketing on 1/19/2012 at 11:54 PM Member
    Sonoran Law Group
    You Have Rights, We Make Sure Of It
  • Posted by rgarvey on 1/23/2012 at 9:32 AM Author
    Thank you for your replies. I did not find what I was after in your responses so I will be closing the question without awarding points.
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