Question

Topic: Taglines/Names

Name/tagline For Multi-service Music Business

Posted by ximbe on 1/27/2012 at 11:20 PM ET 250 Points
I'm starting a music business that has several services offered.

My bread and butter will come from teaching trumpet, piano and theory. I also lead several musical groups that are available for weddings/events and stage work.

I have plans to expand my ensemble's offerings by writing some educational shows and music workshops for schools in the coming year. Lastly, I have been approached to engage in music appreciation/audience development as well.

My approach to teaching and performing is to have the experience be fun and engaging without "dumbing down" the musical offerings. I'm on the cusp of a new wave in the classical music industry, where we're focused on accessibility for the audience. I'm truly committed to having the world experience the amazing trip music can be! But how do I say that?!

I've been trying to find a name or a tagline that embodies this "freshness", or "new approach" without sounding flaky. I've found a few things that work for the education side, but not the performance side or vice versus..... MusicTree, Ovation...

I need to be able to buy the domain and register the name.

Thanks in advance for any ideas!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/28/2012 at 10:38 AM Accepted
    Where are you located?
    Who specifically do you want to teach (age, gender, income level, etc.)?
    Why should someone choose you?
    How does accessibility matter?
    Why do you think others dumb down their offerings?
    Why do you think you're offering something "fresh"? Is that what you're telling yourself or is it something you're hearing from people who've hired you?
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