Question

Topic: Taglines/Names

Help Me Name My Business

Posted by Anonymous on 1/29/2012 at 8:57 PM ET 300 Points
I am starting a data analytics company, but am not sure exactly what to name it. So, I was hoping some of you marketing gurus could help me out. The company would focus on providing SAS programming, SQL programming, data analysis, and statistical modeling to other companies (probably small, local companies in the beginning).
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RESPONSES

  • Posted by SteveByrneMarketing on 1/29/2012 at 10:01 PM Accepted
    local to where?
  • Posted on 1/30/2012 at 12:15 PM Accepted
    Hitech data
  • Posted on 1/30/2012 at 1:02 PM Accepted
    What important and unique benefit will you provide to your target audience? For that matter, who IS the target audience?

    You've described the tools you're going to use, but not the benefit your clients should expect when they hire you. How would someone know if they need your services? What important need of theirs will you satisfy?

    These are the questions you need to answer before we can do a good job of coming up with a name for your company. (And they should come before you begin any marketing planning for your new business.) Be specific, not general. It will help us deliver a name that will really work for you.
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