Question

Topic: Taglines/Names

Metaphor For Risk Needed

Posted by sb on 1/30/2012 at 6:33 PM ET 250 Points
New investment fund needs a way of communicating to its investors different degrees of risk/reward metaphorically.

One fund has the idea of Blue Green and Black Diamond: the greater the risk, the better the reward.

I need an idea of something very similar geared towards a high-net-worth audience.

Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/30/2012 at 8:54 PM Accepted
    Various ideas: mountain heights (higher = riskier), mountain climbing grades (class 1-6), whitewater rafting classes (I through VI), and jets (single engine, multi engine, jet, rocket-powered, super-sonic, etc.).
  • Posted by sb on 2/3/2012 at 9:02 PM Author
    For the client who doesn't understand mountain climbing, this could be confusing. Same can be said for whitewater rafting where a majority of these folks are in the northeastern United States.

    The jets is fine, but I'm looking for something stronger.
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