Question

Topic: Taglines/Names

Taglines And Logo.

Posted by Anonymous on 1/31/2012 at 5:31 PM ET 50 Points
Hey There! Recently my sisters and I decided to start an event planning business. As hard as it was for us to agree upon a name for the business it finally got done. The name is “Signed EJB&Co” the EJB&Co represents our initials. Now we are having difficulty choosing a logo. The most logical thing to do would be to have a pen signing EJB&Co, although that is not a bad idea. We want something a little more creative. We are also look for a tag line, we are all young ladies between the ages of 19 and 30, and we don’t want the same old same old boring tag line. We want something sassy and fun. Any Suggestions? Nothing is too silly. Thanks :)
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RESPONSES

  • Posted on 2/1/2012 at 10:58 AM Accepted
    " The Chic and Unique party planners".
  • Posted on 2/1/2012 at 9:16 PM Accepted
    What's silly is the name EJB&Co. It doesn't mean anything to your target audience. Now you want a clever tagline to do all the work.

    My suggestion is to start over and figure out (a) who exactly is in your primary target audience, (b) what unique and important benefit you will deliver to your target audience, and (c) how you can communicate the benefit to the target audience in a name and tagline that work together.

    If we're stuck with EJB&Co, then we still need the answer to those questions ... only we have to say it all in the tagline. You're making it hard for us (and for you).
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