Know-How Exchange : Taglines/Names

Any and all ideas are appreciated.

Who is the target audience? Where? What unique and important benefit do you provide? Why should someone in the target audience buy from you?

As a separate matter, what does "Sky" mean in the context of your business? Or is it someone's name? Why "Sky?" Do you have to explain that in the tagline?

More important than any of the above, however, is the question of why you want a tagline. What do you expect it to do for you? What do you want it to communicate or accomplish? Have you had a tagline before? If so, why did you stop using it?

And finally, why "cute" and "catchy?" Are you a serious business that delivers real value to your customers? If so, maybe a "cute" and "catchy" tagline will actually undermine your positioning.

I'm sure we can help you, but we should really understand the answers to these questions first.

The target audience is anyone who wants to promote their success through promo items. As I always say"Why are you keeping your brand a secret?" Maybe a catchy tagline or slogan and not so much cute. People should buy from me because I follow up and make sure that they get what they want. I always put them first. Sky is because the possibilities of promoting their success is endless like the sky. I hope this further answers the questions your asked.