Question

Topic: Branding

Value Proposition?

Posted by Anonymous on 11/5/2004 at 1:39 AM ET 35 Points
Is it me or is value proposition a bad term. Tell me if you agree or not... If you do your homework this should not be a proposition it should be a fact. So why do people call this a proposition?
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RESPONSES

  • Posted by Peter (henna gaijin) on 11/5/2004 at 2:11 AM Member
    It is a fact to those internal to the company who totally believe it, but only to a proposition to potential customers who have all too often been sold on vapor ware (products that were hyped up to solve all sorts of problems, but in the end could not).
  • Posted by ReadCopy on 11/5/2004 at 2:56 AM Member
    I think the terms fits well, its your proposition to your market in the value they can expect to get from you!

    I agree with Peter that businesses do not often use or choose a correct value proposition, for their market or business, and just choose it from think air rather than loking at the market requirements then looking at competitor strengths!
  • Posted by ReadCopy on 11/5/2004 at 2:56 AM Member
    I have a feeling that this may turn into a long thread!
  • Posted by SRyan ;] on 11/5/2004 at 5:00 AM Member
    Sanjay is right, it's textbook marketing jargon. Don't get hung up on semantics.

    To the buyer, it's WIIFM: What's In It For Me?

    To the seller, it's the promise, the claim, the differentiator.

    The important thing is to make it meaningful to the folks you're trying to attract.
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