Question

Topic: Taglines/Names

Feedback On Names For A Home Renovation Company

Posted by Anonymous on 2/11/2012 at 11:34 AM ET 250 Points
My partner is looking for feedback on a name for his Home Renovation Company.

He was using D-Renos. However, we both feel that that name doesn't represent the high quality of his work.

Here are a few names that we're contemplating:
D. Construction Renovations
D.F.M. Construction
D. Construct Renovations
D.M. Construction

Any feedback or other suggestions would be great.
Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/11/2012 at 11:38 AM Accepted
    Why not simply "Tallahassee Home Renovation" (or whatever city/region/landmark anchors your company)?

    If you have the word "renovation" in your name, why do you also need the word "construction"?

    The D./D.F.M./etc. initials don't mean anything to your prospective customers. Why not pick a name that does?

    What makes his company special/unique?
  • Posted on 2/11/2012 at 11:43 AM Author
    D. Construction or D. Construct was meant to be a play on words with deconstruct or deconstruction.

    Maybe it's not that obvious though.
  • Posted by SteveByrneMarketing on 2/11/2012 at 12:23 PM Accepted
    It probably isn't obvious enough (of course, it does depend on your intended target audience)

    There are many examples of using this kind of short version slang, e.g.
    d'you: The cool way of saying do you.
    Example: D'you think I'm funny?

    You might then consider "d'construction or d'construct".

    This approach doesn't seem to convey high quality to your market segment.

    Steve
  • Posted on 2/11/2012 at 1:20 PM Author
    Perhaps simply,

    D-Construction

    IMO it sounds strong and it's concise.
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