Question

Topic: Taglines/Names

Need Tagline For Industrial Engineering Firm

Posted by Anonymous on 2/13/2012 at 3:00 PM ET 250 Points
I am currently trying to come up with a tagline for the engineering firm I work for. Although I am not a marketing whiz, they have tasked me with this all important job. The company is about to go through some changes and launch a new division with a whole new name and brand. This division's main focus will be industrial engineering in Canada (we are a canadian company with U.S. offices as well). We're a mixed group of young talented individuals who've been on the job for 5-10 years and experienced engineers and project managers who have been in the field of engineering for 20-40. We will offer mechanical, electrical and structural industrial engineering solutions. Any tips that can be offered will be a great help. Please let me know if you need anymore details.
Thanks!
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RESPONSES

  • Posted on 2/14/2012 at 8:26 AM Author
    Thanks so much for the suggestions.

    I can''t divulge the name though. I know it''s too bad. The thing is the new name hasn''t launched yet and my superiors would not appreciate it. Our focus will be engineering for industry, but we have ruled this out as a tagline.

    I hope there are a few more suggestions that might turn up. As I mentioned before, we are a multi-disciplinary canadian engineering firm. We use current software such as AutoCAD, SolidWorks, Inventor, Autodesk Simulation, CAEPIPE, StaadPRO, etc. We have created layouts of entire plants in SolidWorks. Our new focus will be strictly industrial engineering.
  • Posted by Jay Hamilton-Roth on 2/14/2012 at 9:28 AM Member
    You're telling us about what specific talents you have, but for a tagline, we need to hear more about: who's your ideal customer, why they'd want to hire your services (instead of the competition), what makes you unique, etc.
  • Posted on 2/14/2012 at 10:07 AM Author
    Ideal customer is any industrial establishment that requires engineering services. They''d want to hire our services because we are the only firm in the area specializing in industrial engineering while others dable in all things engineering. This is what makes us unique. We have been working in the industrial field as another company for close to 20 years. All those talents will be tranferred from the existing company to the new division.
  • Posted on 2/14/2012 at 3:11 PM Member
    Engineering Solutions for Production

    or more simply

    Solutions for Production
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