Question

Topic: Taglines/Names

Chillie&ice - Need Tag Line

Posted by emac_t on 2/14/2012 at 7:01 AM ET 250 Points
I started a partnership business offering creative advertising services.

The two companies that joined are 'The Design Room' and 'Miracle Production'

These two parties will work independently but at times they will represent as one unit that's why I wanted another name and thought to go with 'Chillie&Ice - creatives' i couldn't comeup with a better name combining the two with initials etc.,

I need a nice tag line for 'Chillie&Ice' and few feedback on the chosen name.

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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/14/2012 at 9:26 AM Accepted
    Or, how about "Miracle Design" or "Production Room"?
    "Chillie & Ice - Creatives" may or may not be an appropriate name for your new company - it depends on how your target market reacts to it (it may be too creative for them).

    As for a tagline, we'll need more information, including: who specifically your target customers are, what makes you unique, etc.
  • Posted by emac_t on 2/17/2012 at 3:32 AM Author
    Hi guys thanks for the responses.

    Few thoughts: Cleaver ''branding'' can sell a product or service, Even though Chillie and Ice are food stuff it can relate to a creative service.
    Eg. Apple - an IT Company
    orange Mobile,

    Consolidated Marketing - is too broad / boaring

    "Miracle Design" or "Production Room'' are ok- but I prefer not to use those names.

    We are a creative company so ''Chillie&Ice'' is ok but I''m uncomfortable using the word ''Creatives'' into that. Since the Name says that we are creative so no need to emphasis more on that. [i think..]

    In advertising some messages can be hard [Chillie] and some soft [Ice] there are difficult client and easy going ones, some are traditional and some modern.
    With is thought I want to have a tagline.

    eg. The Design Room - We make room for great ideas!
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