Question

Topic: Taglines/Names

Animal Rescue Organization Looking For A Catchy Ta

Posted by marionworrell on 2/15/2012 at 5:22 PM ET 250 Points
Hi! We are Project Safe Pet, Inc (501c3) a small group of volunteers working directly with our local high kill shelters. We work with established rescue partners in the Northeast where we send dogs and cats after we foster, vet and quarantine them locally. We have a website www.ProjectSafePet.com and use facebook to find more volunteers and sponsors, but could really use your help with a better tag line! We realize our site could use some improvements and a tag line would be also very helpful in order to create better name recognition, so we would really appreciate your expert advice!! Thank you so much in advance!
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RESPONSES

  • Posted on 2/15/2012 at 5:31 PM Accepted
    We can certainly get to the tagline, but it's not clear from the website who your target audience is, what you want them to do, or why they should even read the mission statement. And there is no call to action: What should they DO after they read the material on your website? What's the benefit?

    How do people find your website? If you're not getting much traffic and there's no particular reason people should care, then a tagline isn't going to help very much.

    Let's go back to basics: What's the objective? Who is the target audience? What's in it for them to pay attention?
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