Question

Topic: Taglines/Names

New Brand Name For Insurance Agency

Posted by Anonymous on 50 Points
We is currently in the process of becoming licensed (Insurance) all provinces across Canada (except Quebec.) In doing so, we have hit a speed bump.

Due to Provincial Regulation in British Columbia, we are not allowed to use the words "Trust" and "Insurance" in the same corporate name. Our name must also clearly identify us as a brokerage/agency and in no way confuse the public into thinking we may be an insurance company.

We need help in choosing a new name that can be used in provinces outside of Ontario
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RESPONSES

  • Posted by Gail@PUBLISIDE on Accepted
    You've thoroughly confused -- at least me! You said you were in the process of becoming a licensed insurance company, but you "can't confuse people into thinking that you may be an insurance company." ??

    What will your company actually do?
  • Posted on Author
    We are an insurance brokerage licensed in Ontario and a few other provinces. However we are in process of getting licensed across the country including BC.
    we currently use XXXXX Trust Insurance in our name which is a no..no. We cannot use both in the same name (Trust and Insurance).
    We have to identify our name with agency or brokerage however have to avoid insurnace in particular.
    Hope this helps

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