Question

Topic: Taglines/Names

Name For A New Team Dealing With Asset Management

Posted by Anonymous on 2/21/2012 at 1:02 AM ET 250 Points
New mother/daughter team to insurance asset management office. They thought of using their initials, C & H and including Sugar somehow (from the brand C&H sugar), but want it to be motivational/inspirational. Please help. Thanks!
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RESPONSES

  • Posted by Visual Clue on 2/21/2012 at 3:56 AM Accepted
    Safe as houses

    Sugar sweet services

    Possession obsession

  • Posted by Jay Hamilton-Roth on 2/21/2012 at 8:54 AM Accepted
    If you use/imply C & H Sugar, you might find yourselves receiving a letter from their attorney about trademark name infringement. Why risk the headache?

    What can you tell us about your specialty?
    Who are your clients and when would they hire your services?
    Why would someone want your team on their side?
    Why should the name be motivational/inspirational? Is the name for internal use only?
  • Posted on 2/21/2012 at 9:18 AM Accepted
    Jay is asking the right questions. Who is the target audience? And what are you trying to communicate to them?

    I'd stay away from the "cute" sugar reference, and try to express the benefit you deliver to your target audience. Besides, nobody but you cares what your initials are. They have no bearing on your work product, right?
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