Question

Topic: Taglines/Names

Physical Therapy New Ad Campaign Slogan

Posted by lori on 125 Points
I am the Marketing Director for a Physical Therapy clinic, which has three locations. We are shifting our advertising messages this year and are going to be showcasing some testimony/case studies in ads, billboards, radio spots and commercials. I have the basic idea down, but I need a message or campaign slogan to use within the creative. This message would be based on the fact that this Physical Therapy clinic treats patients differently than other physical therapists in that they use their hands on patients...don't just put them on machines and they spend 30-45 minutes with each patient (one-on-one care). For the newspaper ads, I'm going to have a photo of a patient, their testimony and then a smaller photo of the specific patient's therapist and a quote from them about what type of therapy worked for the patient and why, because each patient is different, so are the treatment methods. Thanks in advance!!
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Hands Down The Better Choice
    Personal Touch Is Best
    You Deserve 1-on-1 Treatment
  • Posted by marketbase on Accepted
    Individualized patient therapy works for you. (you should be italicized or otherwise emphasized)

    Or Individualized patient therapy. We work with you.

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