Question

Topic: Taglines/Names

Tagline Referencing Policing Career History

Posted by Anonymous on 2/21/2012 at 7:58 PM ET 125 Points
I have a new Mortgage broking business targeting home loans, refinances and consolidation mortgages. I have a local focus with the name of Hawkesbury Mortgage Solutions. currently workiung on the website. I am looking to incorporate my history of being a Police Officer for 24 years in the tagline and marketing. Honesty, integrity, trust are important maybe some humour in future marketing....
Eg... Cop this rate reduction! looking for some suggestions....
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/22/2012 at 8:53 AM Accepted
    Your police background may or may not be of interest to your clients, but it's likely not the #1 reason people would choose to work with you (unless you're specifically targeting former/current police officers). Don't try to be cute with "cop" puns - make it obvious why people should hire your services instead of any of your competition. What makes you special to them? Who specifically do you wish to have as clients? Why?
  • Posted on 2/22/2012 at 5:05 PM Author
    Thanks for the response. Yes I will be targeting Police as clients and that is basis for the 'cute' marketing later. There is also the local market I am looking for via the web. Basically anyone requiring a home loan or investment property loan. Most people will approach a few brokers before settling on one or go by word of mouth. So the object is to hold their attention with my core values. There has been negative press about dishonest brokers.
  • Posted by Jay Hamilton-Roth on 2/22/2012 at 6:35 PM Accepted
    Safeguarding Your Property
    Serve, Safeguard, and Protect Your Property
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