Question

Topic: Taglines/Names

New Youth Fitness Company Needs A Brand Name

Posted by daz_d2002 on 2/25/2012 at 10:26 AM ET 250 Points
I am setting up a company which provides fitness training to young athletes aimed at maximising their athletic potential so they can play sports at the highest level possible.

I am targetting young athletes (5-18) who participate in elite sport rather than kids who play sport for recreation and health.

My name is Daz Drake. I don't really want to call it after my name. I like the idea of a brand that sounds like it is a physical place as well as a company name .ie The IMG Academy or Athlete's Performance. But it can be a one word name such as 'Excelsior' or 'PEAK' fitness company.

Finally I would prefer to focus on words such as performance and athletic rather than fitness. I would also rather leave out the word Youth in the name so I can potentially expand!!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/25/2012 at 10:39 AM Member
    Where are you located?
    Are you focused on local youth or are creating a national center where people all around the country/world come to you?
    Why should people trust your training?
    What makes your training better than the competitions'?
  • Posted by daz_d2002 on 2/25/2012 at 11:52 AM Author
    I am located in the UK near London. I am focused on local youth. People should trust my training because I have built up a good reputation in British Tennis over the last 7 years and work closely with other professionals to ensure my training methods are integrated. My training is better than the competions'' because I can offer a complete health care package including sports physio and sports psych through my professional network and my expertise is focused on youth training principles. I don''t try and apply adult models of training to youth.
  • Posted by Gail@PUBLISIDE on 2/25/2012 at 3:02 PM Accepted
    • Superior Athletic Training

    • Peak Performance (make sure name isn't all ready taken)

    • Athletic Sensation

    • Driven
    (With Tagline) Athletic Performance Training

  • Posted by Visual Clue on 2/25/2012 at 3:50 PM Member
    "Ultra Athlete"
    Put your best foot forward.

    "Athletic Edge"
    Take it up a level

    The upper edge academy

    The APC - Athletes Performance Centre
    From Zero to Hero
  • Posted by Jay Hamilton-Roth on 2/25/2012 at 7:31 PM Member
    Young (or Future) Olympians
    Top Sports
    Tuned (For Sports)
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