Question

Topic: Taglines/Names

Tagline For A Cloud Based Payroll Service Provider

Posted by samira.rao on 3/1/2012 at 8:15 AM ET 250 Points
Our company is into cloud based payroll software and services. Our long term target is to offer the employees who use our payroll portal many financial services such as selling insurance, financial planning, tax filing and planning services etc. Our payroll app is called Paybooks for which we already have a up and running website. We are looking for a tagline to put across the fact that we are into payroll and beyond that ( offering insurance, tax planning etc).

Please help!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/1/2012 at 5:41 PM Accepted
    The Complete Employee/Employer Services Provider
  • Posted on 3/1/2012 at 8:03 PM Accepted
    What is the company name? Where are your target clients? Why would a client care if you use cloud-based apps or not? What is the important and unique benefit a client would get by using your services? ("Cloud" is not a benefit.)
  • Posted by samira.rao on 3/2/2012 at 1:11 AM Author
    Jay,

    Your tagline actually captures the essence of our offerings as our services help the employer in managing his payroll and the employee is managing his personal finance.
    However, do you have any better ideas for the tagline...something which is shorter and really delivers the punch?
  • Posted by samira.rao on 3/2/2012 at 1:23 AM Author
    Dear MGoodman,

    Our company name: Soatech Solution Pvt Ltd ( but this info is not relevant in the context..our payroll app is called Paybooks)

    Target clients: SMBs in India. Sweet spot is an employer having upto 500 employees

    Why would someone use our app? In India, the payroll software market is just maturing and still has a long way to go. Many features like integrated attendance, absence management, employee expenses management, comprehensive labor law compliance, personal tax filings etc are still in a nascent stage, if at all offered by the current providers. Our app offers these on a very stable platform and so we think we have some USPs

    Hope I have answered your Qs.
  • Posted on 3/2/2012 at 1:26 PM Accepted
    Integrated asset services
    Integrated Financial services
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