Know-How Exchange : Taglines/Names

Hi KHE members. Hope everyone is doing great!

I'm all but totally absorbed with running Insituvue (www.insituvue.com) a medical device company bringing a new procedural aid tool to world-wide clinicians. It's called the Sonic Flashlight.

Right now we don't have a tagline, but are kicking around ideas. Up until just recently we had our 'message' muddled by talking too much about ultrasound and not enough about what our tool did.

This caused us problems and people tended to lump us into an over stuffed field as just another ultrasound company. However, we have 'seen the error of our marketing ways' and are revising our message to stress that we have a truly unique, intuitively easy, procedural tool. One that will lower patient pain, time to perform procedures (good first stick), and risk of complications - significantly.

We want our tagline to put across the message mentioned above, and our positioning is that of company providing procedural aid tools - not another ultrasound manufacturer.

Our latest attempt at a tagline is "Illuminating Procedures", which ties in wonderfully with our product name, Sonic Flashlight, and, if you look up the definition of illuminating, seems to 'fit'.

SO, my old friends, what say you?

P.S., Please pass on the word to other KHE members to participate. I don't have my tens of thousands of points anymore and can't post 'directional' questions in other categories. THANKS!

Gary